Leo Borg, the 15-year-old son of Swedish tennis legend Bjorn Borg, is following in his father’s footsteps by signing a deal with sportswear brand Fila.
Fila, which was founded in Italy in 1911, had become an iconic brand in the late 1970s and early 1980s thanks to Bjorn Borg’s success both on and off the court.
Armed with a killer forehand and superb all-court coverage, Borg won six straight French Open titles and five Wimbledon titles between 1974 and 1981. Known for his cool demeanor on the court and mental strength, his flowing blonde locks and good looks turned him into one of the first superstars of tennis. In 1981, he retired from the sport at the age of 26.
