Tennessee includes 10 percent ‘talent fee’ in raising 2025 football season ticket prices

The University of Tennessee has a top-notch football team, record-breaking financials and another plan to use the former to build on the latter — with an eye on the future.

The university announced a 10 percent “talent fee” will be added to the cost of 2025 football season tickets, in preparation for the arrival of revenue sharing with college athletes. That, along with an initial 4.5 percent average increase, means Vols fans will pay 14.5 percent more on average for tickets next season.

“According to current settlement projections, which may be effective as early as July 1, 2025, institutions can share revenue with their student-athletes,” the university said in a statement announcing the price hike.