Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief brand officer.
Creme of Nature—a Black-founded and Black-led brand offering hair products for care, color, and styling, designed specifically for coily, curly, and wavy hair—welcomed Palmer as its first-ever CBO.
“What really stood out to me about Creme of Nature is its commitment to celebrating Black beauty,” Palmer said in a statement. “From the start, it has been crafting effective, high-quality products that really cater to our unique hair textures and needs. This partnership means so much more than just being an ambassador or face of the brand, but more important, I get to have a voice in shaping the future of a company that truly cares about the same things I do—authenticity, representation, and natural beauty.”
