The LSU coach and his wife will match donations associated with the school’s NIL efforts.

LSU head coach Brian Kelly just finished his third regular season in Baton Rouge, and now has sights set on 2025 and beyondwith a focus on NIL and recruiting.

Kelly and his wife Paqui announced a new initiative surrounding the school’s NIL push called the “Kelly Family Million Dollar Match Challenge.” From Dec. 13, 2024 until Feb. 5, 2025, the Kelly Family is matching every dollar up to $1 million that is contributed by fans to the Tiger Athletic Foundation’s AD’s Excellence Fund.

LSU head coach Brian Kelly just finished his third regular season in Baton Rouge, and now has sights set on 2025 and beyondwith a focus on NIL and recruiting.

Kelly and his wife Paqui announced a new initiative surrounding the school’s NIL push called the “Kelly Family Million Dollar Match Challenge.” From Dec. 13, 2024 until Feb. 5, 2025, the Kelly Family is matching every dollar up to $1 million that is contributed by fans to the Tiger Athletic Foundation’s AD’s Excellence Fund.