Today, New Balance is proud to announce its long-term deal with the track and field team of TSV Bayer 04 Leverkusen, one of Germany’s most prestigious athletics clubs. With immediate effect the club will be equipped with a diverse teamwear range. The team wear supplied by New Balance is ranging from race kits, training sets for athletes to coaches apparel.
For brand and club this collaboration goes far beyond providing equipment — it is a shared commitment to innovation, performance, and the long-term growth of the sport. Supporting both the football and track & field divisions in Leverkusen was a natural step for New Balance, reinforcing the dedication to sport, running, and community.
Besides the successful football team, the track & field division is Bayer’s flagship, consistently ranking among Germany’s best for decades. In the past, Leverkusen athletes have achieved outstanding success, including Olympic gold and silver medals as well as World championships. Bayer’s integrated training model fosters young talent from grassroots to elite level. With state-of-the-art training facilities, a dedicated sports boarding school, expert coaching, medical and scientific support, and dual-career programs, the club provides the perfect environment for athletes to thrive.
Malte Kalsbach, Managing Director Track and Field at TSV Bayer 04 Leverkusen comments on the deal with New Balance: “From the very beginning, our discussions with New Balance were truly inspiring and went far beyond a traditional teamwear partnership. Our visit to the New Balance headquarters and Sports Research Lab in Boston left a deep impression on us — the brands professionalism, innovative strength, and commitment to the highest quality standards are exceptional. What convinced us the most was the unique combination of New Balance’s agility as a privately owned family business and its dedication to long-term, sustainable partnerships worldwide. These values align perfectly with our philosophy, and we are excited to set new benchmarks together.”
Known for its unique combination of a top-tier local infrastructure and a pioneering talent development system, Leverkusen represents a key relationship as New Balance continues to strengthen its presence in track & field.
This deal marks an exciting step forward as New Balance and TSV Bayer 04 Leverkusen work together to set new standards in track & field and inspire the next generation of athletes.
Pete Riley, Global Sports Marketing Director Running New Balance say about the relationship: “TSV Bayer 04 Leverkusen have a long and prestigious reputation within Track & Field in Germany but also around the world. We share similar values as we drive to be best in class within the running category”
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
About TSV Bayer 04 Leverkusen
Founded in 1904, TSV Bayer 04 Leverkusen is a multi-sport club competing at the highest level in disciplines such as basketball, boxing, fencing, football, handball, judo, track & field, parasports, triathlon, gymnastics, and volleyball, alongside youth, fitness, and rehabilitation programs.
