Indiana Pacers Announce Partnership With Longtime Colts’ Sponsor
Last season, the Indiana Pacers had Spokenote QR codes on their jerseys as a part of the NBA‘s sponsorship program. Fans might be happy to know that the QR codes are being replaced.
Instead, Spokenote will be replaced with Lucas Oil, the Indianapolis-based automotive chemical company that is famous in part for its naming rights of Lucas Oil Stadium, where the Indianapolis Coltsplay.
While the Colts and Pacers do not share an owner or really anything aside from a hometown, Lucas Oil is leaving its mark on the town.
Lucas Oil Stadium has a capacity of 67,000, putting it below average, but it is considered state-of-the-art despite being built in 2008. While Lucas Oil only has naming rights and is not responsible for maintenance.
“Lucas Oil is a true Indiana success story and a brand that has long stood for performance, innovation, and community,” said Pacers CEO Mel Raines in the team’s official release. “We are thrilled to take our partnership to the next level and bring their name to the front of our jerseys.”
