How Ime Udoka resurrected the Houston Rockets from NBA poverty to contender
After a headline-making fall in Boston, Ime Udoka has staged a comeback with the Houston Rockets that has him leading the pack for the NBA’s coach of the year
From the myth of Icarus to countless modern narratives, we see a recurring pattern: how humanity is brought back down to earth, often by our own hubris. Down in the chopped-and-screwed streets of Houston, Ime Udoka is rewriting his own myth, defying the Icarus curse. After a headline-making fall in Boston, he’s back recharged and ruthless, orchestrating a comeback with the Houston Rockets that has him leading the pack for the NBA’s coach of the year.
In his first year in charge of the Boston Celtics, Udoka led the team to the 2022 NBA finals – an extraordinary achievement for a rookie head coach. But after that finals appearance, he was suspended and eventually let go after accusations of an improper relationship with a female Celtics staff member. However, unlike Icarus, he has risen anew. In his second season with the Houston Rockets, he is rebuilding his career after what many see as significant moral failure. After three losing seasons, the Rockets are fourth in the Western Conference and looked to be headed for the postseason.
Despite the controversy surrounding his departure from the Celtics, Udoka was hired by the Rockets in April 2023. This decision raised eyebrows across the league, with many questioning whether a coach tied up in allegations of ethical failure deserved another chance so quickly. But Udoka’s off-the-court issues have not been an issue in Houston. His attention has seemed to be solely on the team. Considering the reports of why he left the Celtics, it’s notable that Udoka was hired to instill leadership and accountability in a team that had hit rock bottom.
Udoka inherited a talented group of swashbuckling youngsters – lottery and first-round picks brimming with talent but lacking cohesion. Fortunately, that situation plays to one of Udoka’s strengths. In Boston, he established a hierarchy the team had long struggled to define, centering Jayson Tatum as the first option. Jaylen Brown slotted into the No 2 role, where he thrived, while every other player accepted that playing defense was a prerequisite for staying in the rotation.