Under the terms of the agreement, the names of Neyland Stadium and its interior playing field, Shields-Watkins, will remain unchanged. Pilot has been designated the presenting partner of the stadium renovation project and will serve as the official travel stop of Tennessee Athletics.
The agreement is slated for up to 20 years and could extend further, the entities said.
[Read more: Pilot’s New Campaign Connects Drivers & Experiences]
“Neyland Stadium is one of the most iconic sporting venues in the world and UT is a significant part of making Knoxville a special place that Pilot is proud to call home,” said Pilot CEO Adam Wright. “Through this partnership, we will preserve the legacy of Neyland while also investing in its future to create exceptional experiences for generations to come. We look forward to seeing you out here as we cheer on the Vols [Volunteers] in Neyland.”
New signage on the east side of Neyland Stadium will feature a return of the iconic “Home of the Vols” phrasing, along with Pilot’s logo. The travel center chain’s branding will also be on each side of Shields-Watkins field and in sponsored content with Tennessee Athletics and the Vol Network.
The partnership between the two organizations will also include a unique investment in the Neyland Stadium renovation project in order to continue modernizing and enhancing the fan experience. Future updates will include necessary upgrades to the south side and perimeter of the stadium, such as widening concourses, constructing expanded gates and entryways, and adding additional restrooms and concessions areas.
