The Wall Street Journal recently released a study identifying the U.S.’ most valuable college football programs. The Texas Longhorns were ranked No. 2 nationally, behind only No. 1 Ohio State, which was crowed national champions Monday night after beating Notre Dame in the College Football Playoff finals. Both programs nearly top $2 billion in enterprise value, which, according to researchers, is found by subtracting adjusted cash flow from a program’s annual adjusted revenue (in Texas’ case, an enterprise value of $1.87 billion.)
WHAT THEY’RE SAYING ABOUT THE LONGHORNS
Austin American-Statesman: How did Texas football freshmen do in 2024, which will star in 2025?
Dallas Morning News: Quinn Ewers, Ashton Jeanty among notable names in ESPN’s top 100 college football players
247Sports: The Insider (Part 1): Projecting the Texas Longhorns’ 2025 two-deep depth chart on defense
247Sports: Where Texas NFL Draft hopefuls rank among Pro Football Focus’ top prospects
Inside Texas: Texas’ 2024 season gets an A, but falls painfully short of an A+
Inside Texas: What Texas can learn from Ohio State
Red Cup Rebellion: The Aggies stun the Rebels at home
Rocky Top Talk: Tennessee transfer portal tracker: Departures, visits, rumors and commitments
WHAT WE’RE READING
SB Nation: The Bills will beat Chiefs in AFC Championship Game for these 3 reasons
SB Nation: 3 reasons Washington Commanders will go to Super Bowl by beating Eagles in NFC title
SB Nation: Jalen Hurts meets his moment of truth for Eagles in the NFC ChampionshipGame
