Baylor Bears quarterback Sawyer Robertson has recently signed a groundbreaking $15 million endorsement deal, marking one of the largest Name, Image, and Likeness (NIL) agreements in college football history. Demonstrating remarkable generosity, Robertson has pledged $4 million of this sum to Baylor’s football program, aiming to enhance facilities, support scholarships, and improve recruiting infrastructure .
Robertson’s rise to prominence came after stepping in for the injured Dequan Finn during the 2024 season. He led the Bears to an impressive 8-4 finish, throwing for 3,071 yards, 28 touchdowns, and only eight interceptions, while also adding 230 rushing yards and four touchdowns on the ground .
His leadership and performance have not only elevated Baylor’s status in the Big 12 but also set a new standard for collegiate athletes leveraging NIL opportunities to give back to their programs. Robertson’s actions are being hailed as a blueprint for future athletes seeking to make a positive impact both on and off the field.
