Speaking to Welt am Sonntag, Bayern Munich CEO Jan-Christian Dreesen has spoken on the club’s dominance over the years.
Since 2010, Bayern have won all but three of the league titles on offer, with Borussia Dortmund and, more recently, Bayer Leverkusen being able to break their monopoly. However, their dominance is also an issue when it comes to promoting the league abroad.
On whether their dominance affects the league, Dreesen said:
“I completely disagree. FC Bayern is not the problem – we are part of the solution! Through our success domestically and especially internationally, with our appeal to foreign stars like Harry Kane or Michael Olise, we are the driving force of the Bundesliga. We go abroad, play summer tours, or the Club World Cup. We have worked hard for all of this for decades. FC Bayern generates more than 30% of the Bundesliga’s reach abroad, but receives significantly less than half of that in distributions.
We stand by the principle of solidarity; we are team players. But those who then blame us for shortcomings in international marketing should complain less and instead do everything they can to make their own clubs and their own players more visible internationally.
They should have more ambitions in international competitions. It would be very valuable for the Bundesliga if more clubs competed in Europe with the clear ambition of reaching at least the quarter-finals – not just in the Champions League. Frankfurt’s victory in the Europa League in 2022 was certainly just as valuable for the attractiveness of the league as Dortmund’s reaching the Champions League final in 2024″
While this season, there has been an increase in talk about Bayern’s dominance, especially as they were unbeaten until yesterday’s 2-1 loss to Augsburg.
Could a salary cap stop Bayern?
Earlier this week, there was also talk about a salary cap being implemented in the Bundesliga as a way to try to stop the current Bundesliga leaders from running away with the title.
However, when it comes to competing in Europe, a salary cap would be more detrimental to the league than beneficial.
